Customer profiles and segments
Updated July 4, 2026
The Loyalty & Customers board (part of the Growth plan) is your customer base made visible: every customer with their order count, total spend, last order date, and loyalty standing.
The segments
- All customers — the full list, searchable.
- VIPs — your heaviest hitters. Know their names.
- At-risk — regulars whose ordering pattern is fading; the segment to win back *before* they're gone.
- Loyalty members — enrolled members with their tier and points.
The customer 360
Open any customer for the full picture — their orders, loyalty membership, and points history in one view. From there you can enroll them in loyalty or adjust points manually with a reason (the make-it-right button after a kitchen mistake: "+200 points — we forgot the naan").